02/01/2021
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4 Effective Tips to Hire a PPC Company
PPC campaigns run for a reason, “spend money to make money”, which on a bigger picture is a potential way to drive sales and earn brand recognition. Customizing your PPC strategies to win preconceived goals is an important part of a Pay Per Click (PPC) campaign. Say, you are having certain metrics or KPIs in mind before running your marketing campaigns, which you want to share with professionals, and get implemented to measure them later. This brings in the need for hiring professionals from the best PPC Company. Here are some important tips to hire a PPC Company to get Conversions and maximum ROI.
4 Effective Tips to Hire a PPC Company
Local Search Results
If you want to improve your reach to the local community, targeting a local audience through your PPC campaign is important.- Ask if they have handled local clients from the same business in the past? If so, what strategies have they used?
- To what extent of accuracy do they target?
- Keyword strategy for the same?
- Do they leverage bid modifiers for location-based queries, and how do they assess its success?
Mobile Optimized Campaigns
The use of mobile devices is on a surge. People are using hand-held devices to get their search queries resolved. More than half of the ads are clicked by mobile devices.- Ask them for mobile-specific campaigns they run in the past?
- How do they design and run mobile-friendly campaigns?
- Do they provide mobile-optimized ads?
- Do they use bid modifiers for mobile devices?
Keyword Research
Keywords hold the center of importance to run a PPC campaign. Right keywords can yield potential results, irrespective of business scope and size. Ask if they run ads for their website; if yes, check their performance.- How do they select keywords?
- What keyword research tool do they use?
- Their keyword strategy
- Their matrices of evaluating keyword performance
Evaluate Their Work
The easiest way to do so is to interview them. Jot down a list of questions to make a smart questionnaire.- What tools do they use to analyze their PPC metrics?
- How often do they share data and results with you?
- Do they provide a full data report? If so, what does it covers?
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